- People living with dementia deserve quality of life and appropriate support to live their pre-diagnosis lives
- Everyone has the possibility of having value every day of their lives, no matter what stage of the disease they are in
- Well-being (quality of life) with dementia is possible
- People with dementia must be included in all decisions affecting them: nothing about us, without us
- People with dementia are role models for each other and should learn from each other
- People with dementia and the wider community must focus on what people with the disease CAN do rather than on what they CANNOT do, through all stages of the disease
- Language must not devalue people with dementia
- People with dementia still have capacity